How to Support Lean Startups
As we work mostly for Startups we always align our work with the process they face in search of product-market fit. Lean Startup and Customer Development are common practices used by our clients. Our understanding of these practices makes Squads stand out against traditional digital agencies and software developers. We understand the process and rhythm of Customer Development and Lean Startup. This is crucial in order to build digital products that are at the core of all of our clients. I will briefly outline how that works.
Running leanAs all startups face high uncertainty you want to start reducing this uncertainty from the start. In a previous post, we described this as de-risking your Startup. In fact, it’s all about rapid and intense learning cycles. You determine assumptions and risks and quickly start iterating on them to learn how you can handle them. In our projects, we work with clients in determining the right mix of building the product and growth hacking to start testing the viability of a Startup idea. This involves:
- Having the right skills on board: in most cases, this means a mixture of design, development, and growth hacking. We have specialist teams in all of these areas to make sure you can execute quickly. They work together closely with the founding team to test critical assumptions and build early traction.
- Short iterations: in order to maximize learning you need to work in an iterative way. At Squads, we work in weekly cycles. This not only limits the risk (you never lose more than one week of budget) but also maximizes learning.
- Constant communication: although we work remotely we are in constant communication. We use Slack, Trello, Github, Skype, and Google tools to be on top of things. Communication about progress is instant. For experimentation, we also use growth hacking tools that provide insights into customer behavior.