Squads Growth: Leveraging Our Own Service to Scale
Problem
Squads faced the challenge of generating more projects, building a stronger sales pipeline, and creating consistent marketing communications. To achieve these goals, the company needed a scalable and comprehensive strategy that aligned with its growth ambitions while fully utilizing its internal resources.
Strategy
To meet these challenges, Squads relied on its Growthmatics team and implemented a strategy based on the RACE framework. This approach provided a structured plan across the four stages:
Reach: Focused on enhancing brand visibility through SEO and social media channels to attract new leads.
Act: Engaged prospects through an improved website, lead generation processes, and participation in relevant industry events.
Convert: Optimized conversion processes with enhanced landing pages and lead capture tools to convert prospects into paying customers.
Engage: Encouraged long-term relationships through consistent engagement and follow-ups to foster loyalty and advocacy.
Execution
Squads executed this strategy by rolling out several key activities:
Website Redesign and SEO: The website was fully redesigned to improve user experience and SEO performance. A thorough SEO audit was conducted using Semrush, leading to optimized content, improved internal links, and enhanced search engine rankings. These efforts boosted organic traffic to the site.
Creation of Consistent Visual Identification and Marketing Materials: A cohesive visual identity was developed , ensuring that all marketing materials, including presentations, social media posts, and event collateral, were visually aligned and professional. This helped reinforce brand recognition across all platforms and communication channels.
Content Marketing: Regularly published blog posts and case studies focused on showcasing Squads’ expertise, industry trends, and successful projects. The team maintained an editorial calendar to ensure consistent content delivery, helping to build authority and drive inbound leads, as well as supporting SEO by ensuring that the keyword profile is correct.
Social Media Engagement: Squads maintained an active presence on Mastodon, LinkedIn, and Facebook. Posting consistently on these platforms, they engaged with their audience and built a growing follower base. Paid ads on LinkedIn and Facebook further extended reach, driving targeted traffic to the website.
Conferences and Networking: Squads participated in multiple industry conferences, which played a vital role in connecting with potential clients. These events allowed for direct lead generation and significantly contributed to building the sales pipeline.
Lead Generation and Tracking: Using HubSpot, the team set up an efficient lead management process. This included tracking, scoring, and nurturing leads through automated workflows. A White Paper was introduced to attract high-quality leads, adding an additional resource to the lead generation process.
Paid Ads: Paid media campaigns were launched on Google Ads, Facebook, and LinkedIn, targeting specific audiences to drive more traffic to the website and convert visitors into leads.
Internal Reporting and Transparency: Weekly reporting ensured transparency and internal alignment across the project. These reports provided detailed updates on marketing efforts, progress in lead generation, and website performance, keeping the entire team informed and on track.
Impact
The six-month campaign led to significant outcomes:
Revenue Efficiency: The projects committed so far, coupled with strong client retention, are expected to generate value that will surpass our marketing spend by several times within the first year, delivering a strong return on investment.
Website Traffic: Organic traffic increased from fewer than 100 monthly clicks to over 1,200, driven by improved SEO and website redesign.
Social Media Growth: The company gained approximately 1,100 engaged followers across Mastodon, LinkedIn, and Facebook, enhancing brand awareness and reach.
Lead Generation: Squads built a strong pipeline of serious deals, benefiting from the targeted lead generation process and strategic marketing efforts.
By leveraging its internal expertise, Squads successfully expanded its business, enhanced its digital presence, and built a strong foundation for future growth.
Client
Testimonial
Partnering with our own Growthmatics team has been a game-changer for Squads. By using our internal expertise, we were able to achieve impressive results within a short period. The structured approach, clear communication, and cohesive marketing efforts have increased our project pipeline and strengthened our brand presence across key platforms. The success of this initiative proves that the right strategy, combined with in-house talent, can drive substantial growth and elevate the business to the next level.
Iwein Fuld
Squads Founder and Serial Entrepreneur