Introduction

FarmToHome is a Dutch startup founded by Ukrainian entrepreneurs connecting small and medium-sized farms directly with customers through a smart mix of technology and logistics. Coming from a country with strong agricultural roots, the founding team brings both mission and resilience to the table, aiming to grow this solution across Europe. Their app makes it easy for people to buy fresh, local food from trusted farmers – no supermarket needed.

Challenge

Farmers often struggle to reach customers directly. Most of their time and resources go into growing great food, not selling it. At the same time, people want healthier, local options – but without giving up convenience or affordable prices.

The FarmToHome Solution

FarmToHome bridges this gap by helping farmers go digital. Through their app and logistics service, customers can:

• Order fresh groceries or ready-made boxes.

• Read about the farmers and where the food comes from.

• Get deliveries to their door without a subscription.

• Pay in-app or on delivery.

The startup also focuses on sustainability: all packaging is compostable or biodegradable, and local sourcing means lower emissions.

Squads Member Fund

The Squads Member Fund is a community-run investment fund backing early-stage tech startups with strong regenerative and sustainable ambitions. It was created to support ventures that align with Squads’ values – combining digital innovation with environmental and social impact. In addition to funding, startups gain access to the Squads community: a network of experienced builders, engineers, and growth experts ready to help founders move forward with confidence.

Why Squads Member Fund Invested

We saw strong potential in both the team and the mission. FarmToHome is building something important: a more local, transparent food system supported by modern tools. What stood out to us:

• A motivated and capable team with strong execution.

• A clear user need and growing interest in local food.

• Early traction: growing orders, returning customers, and app engagement.

• Smart, scalable operations designed to expand into more regions and countries.

More Than Capital

Squads’ participation is more than just an investment. We continue to support the team with advisory conversations and access to our network of engineering and growth experts. This creates a strong synergy for FarmToHome as they move forward.

Impact

FarmToHome is now active in four Dutch provinces, reaching about half the country’s population. They’re seeing strong retention, great reviews, and positive feedback from both customers and farmers. Every order supports local farms and reduces environmental impact – with less waste, less packaging, and fewer food miles.