Case Studies

Bundles, a ‘Washing as a Service’ Startup Business Case Study

Bundles is a startup that leases environmentally friendly washing machines to consumers, motivated by the belief that the responsible use of household appliances is not only better for the environment, but also for the consumer.

To validate their business case of ‘washing as a service,’ Bundles needed to set up a website on the short-term. This would allow them to collect early adopters and assess market interest in their proposition.

Bundles hired Squads to develop a website where users could sign up and read about the startup’s offering. The website was developed in a matter of weeks and contributed to a successful soft launch.


The website helped Bundles collect dozens of early adopter sign-ups, with a conversion rate of over 6%.